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Pre-Sales & Solutions

Win the technical sale. De-risk the deal.

Sales Engineers and Solutions Consultants who turn a promising demo into a signed deal — the technical credibility that closes complex, high-value sales.

2,000+GTM placements
70%+repeat business
20+ yrsspecialist SaaS GTM
5 daysto first shortlist
The role

The people who win the technical sale

In complex and enterprise SaaS, the Sales Engineer or Solutions Consultant often decides the deal. They partner with the AE to run technical discovery, tailor the demo, own the proof-of-concept, and answer the questions a buyer's technical team uses to say yes or no. Great pre-sales makes the product real for the buyer; weak pre-sales loses deals the AE thought were won.

It's an under-hired role at early stage — founders tend to do it themselves until it stops scaling. The rare, valuable profile pairs genuine technical depth with commercial instinct: someone who can go deep with an architect and still keep the deal moving. Most candidates lean too far one way, and hiring a pure engineer with no commercial feel is as costly as hiring a smooth presenter who can't go deep.

When to hire

Signs you're ready for a pre-sales hire

What we screen for

The signals that actually predict success

Twenty years and 2,000+ placements have taught us the traits that separate a hire who performs from one who churns. Here's what we test for.

Technical depth

They can genuinely go deep with a buyer's engineers, not just narrate a demo.

Commercial instinct

They keep the deal moving and know when technical detail serves the sale.

Demo & storytelling

They make the product real and relevant to the buyer's world.

Discovery rigour

They diagnose the technical requirement before configuring a solution.

POC & objection handling

They run proofs-of-concept that de-risk the deal and close technical doubt.

Where founders get it wrong

The mistakes that cost you six months

Pure engineer, no commercial feel

Deep but can't read a deal — brilliant answers that don't move the sale forward.

Treating SE as a demo monkey

Using pre-sales as a button-clicker instead of a deal partner wastes the role.

Hiring too late

Losing enterprise deals on technical credibility before you've hired the person who wins them.

What they cost

What pre-sales talent costs

Illustrative UK ranges for SaaS companies from Seed to Series C. Actual packages vary by stage, location, vertical and deal size — we benchmark your specific role against live market data.

£70k–£100k base
Sales Engineer / Solutions Consultant · £100k–£150k OTE
£100k–£140k base
Senior / Principal SE · £150k–£200k OTE
~70/30
Typical base-to-OTE split for the role

These are general guide ranges, not a quote — we give you a precise, benchmarked figure for your specific role. Packages can run well above these in high-value verticals such as fintech and legaltech, where deals are large and multi-year. We charge our fee on base salary and guaranteed earnings — never on inflated OTE or commission.

How we deliver

A partner, not a fee-chaser

Talk to us about your pre-sales hire →
FAQ

Questions founders ask us

When should we make our first pre-sales hire?

When technical evaluation is part of every serious deal and it's either stalling your AEs or eating the founder's time. In complex SaaS that's often earlier than teams expect.

What's the difference between a Sales Engineer and an AE?

The AE owns the commercial relationship and the close; the SE owns the technical sale — discovery, demos, POCs and technical objections. In complex deals they work as a pair.

Should we prioritise technical depth or commercial instinct?

You need both, and the best have both — that's the rare profile. Hiring a pure engineer with no commercial feel, or a presenter who can't go deep, both cost you deals. We screen for the balance.

How quickly can you shortlist?

A feasibility read on day one and a first shortlist of relevant pre-sales people within five working days.

What does a Sales Engineer cost in the UK?

Typically £70k–£100k base with £100k–£150k OTE; senior or principal Sales Engineers command more. The valuable profile pairs genuine technical depth with commercial instinct.

What's the difference between a Sales Engineer and a Solutions Consultant?

Largely interchangeable titles — both own the technical sale alongside the AE: discovery, tailored demos, proofs-of-concept and technical objections. Some companies split pre-sales and post-sales solutions work.

When does a SaaS company need its first pre-sales hire?

When technical evaluation is part of every serious deal and it's either stalling your AEs or eating the founder's time. In complex or enterprise SaaS that's often earlier than teams expect.

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