A 3-hour interview loop beats a 6-round process every time. Round-count is what CROs use to feel rigorous. Rounds are not rigour — they're a proxy for the discipline of doing one loop well.
Hiring manager (30 mins), CRO (30 mins), a working session (90 mins), peer AE (30 mins). One day. Coffee in between. Same-day decision.
1. It holds a strong candidate's diary. The AEs you actually want don't have six half-days to give you between now and mid-September. They have one.
2. It forces a same-day decision. No overnight drift. No "let's regroup Thursday" that becomes next Thursday. When the room decides in the hour, momentum stays with the room.
3. It signals that you can operate. Six rounds tells a candidate you're a company that doesn't know what it's looking for. One well-run loop tells them you do.
The clients who tell me they "can't find good AEs" almost always have loops that stretch past six weeks. The ones closing top AEs right now run three-week processes with a single working session in them.
Faster, sharper hiring processes that top candidates respect.
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